HomeThursdayDownload
  5 – 7 PM

Pre-Registration at LePhare

 
Friday

8:00 – 9:00

Pre-Registration + Breakfast

9:00 – 9:10

Robbie Vitrano
Opening Remarks

9:10 – 9:25

Todd Haskell - NY Times

9:25 – 9:45

Demian Brink
“What’s in a Name?”

9:45 - 10:05

Lisa Seward
“This isn’t a marriage, it’s a Monarchy”

10:05 – 10:25

Jim Elms
“Introducing a way to condense hundreds of pages of data, charts and graphs that only a data wonk would ever love, into a single page of insights that inspires creative’s, media, janitors and CEO’s”

10:25 – 10:40

Coffee Break

10:40 – 11:00

Michael Jager

11:00 – 12:00
[20 minutes each]

Account Planning Power Hour

Gareth Kay
“A marriage made to create energy”

Adrian Ho
“Transformation in Marketing on transforming Connection Planning”

Ed Cotton
“Planning for Good”


12:00 – 1:30

Lunch

1:30 – 1:50

Paul Woolmington

1:50 – 2:10

John King
“Dispelling myths about Connection Planning”

2:10 – 2:30

Scott Lukas
“Re-classifying media options based upon the way consumers sort, edit and use different media”

2:30 – 2:45

Sidney Bosley + Rob Perkins
"Connection Planning in the trenches. One practical method to inspire strategically-sound creative media ideas

2:45 – 4:00

Breakout Session: Connection Planning for Good

4:00 – 4:50

Rob Walker
“Murky/Marketing”

4:50 – 5:00

Robbie Vitrano
Closing remarks