From our friends over at Naked.
“Seems this Soulja Boy ‘Crank That’ dance has become the new electric slide. Dance phenomenon of the moment = This. But why has it caught on like it has? And why are kids posting videos of themselves doing it online? Because it’s easy to do? Because the lyrics are fun? […]

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From Scott Couvillon, Director of Brand Strategy at Trumpet regarding recent Adweek article.
While the finding was a small part of a wide-ranging study, it suggests some softness in the long-held belief that ads shown in context are more valuable than those seen out of context.
This becomes a key issue moving forward: With new targeting tools, […]

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Check out Rob Walker’s (CPC Speaker) latest article on Fast Company.
Nothing thrills advertising experts more these days than advertising made by…nonexperts. Clunky buzz phrases jostle for pole position to describe the trend–”user-generated content,” “citizen marketing,” “co-creation”–but the gist is always the same: The future of advertising belongs to consumers. Advertising Age even made “the consumer” […]

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From Blogs to Barstools New Orleans residents are talking about Fox’s new TV series K-Ville.  The show, centered on policing in the city after Katrina, has incited discussions as to what this show will mean for the city.  Already weary of a dismal national attitude, citizens fear that the show will only further those negative […]

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Thanks to Johanna at Naked for writing about the future of connection planning and the conference in her monthly column in Media Magazine.

“Last month I wrote about how exciting and dynamic our industry is right now. Much of the excitement is due to the rapid blurring of lines within the field of communications. Lines and […]

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I am very pleased to announce that Behance has just signed on as a product sponsor! Every attendee will receive complimentary products from Behance at the conference. For those of you that don’t know, Behance revolves around making creative ideas happen.
Great achievement demands more than a great idea. “Creativity” is only one of […]

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Great post by the peeps at Idea City. Check it out here
Like any modern day mogul-in-the-making, Soulja Boy is a social-network celebrity. His official YouTube video for Crank That has attracted nine million views in just over 30 days while an earlier home video that teaches viewers how to do “Soulja Boy Dance” has […]

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