Just confirmed our final two speakers. They are cool. Real cool.

“Sidney Bosley and Rob Perkins are somewhat unusual representatives to send to speak at a conference. They aren’t heads of departments, they’re American and they’re under 30. They’re one team of strategists who are in the trenches, actually creating, developing and implementing connection planning principles at Goodby, Silverstein & Partners in San Francisco.

Sidney Bosley studied rhetoric and film production at Indiana University - Bloomington. After completing a graduate degree in higher education student development and producing arts events for two years, he moved to Mediasmith in San Francisco in 2004 to develop media strategy for Napster and National Geographic Channel. In 2006, he joined the Strategy team at Goodby, Silverstein & Partners, and he currently works as one part planner, one part media thinker, a dash of creative, and all-around institutional gadfly.

Rob Perkins studied cognitive neuroscience at Berkeley, made original, low-budget films and then worked as an account planner at Butler, Shine on new business and Converse. In 2005, he moved to Goodby, Silverstein and has worked on new business, Comcast, Got Milk? and now, Sprint. Sometimes listed as a strategist, sometimes as a creative, he has inspired teams to develop expansive creative media ideas, has written and directed award-winning creative work for Got Milk? and has created insight films for pitches that consistently blow away prospective clients.

Sidney and Rob are the new model of the now-unified strategy department at GSP - a bright, versatile and imaginative team of strategists and storytellers, one with a media background, one with an account planning background, who fluently apply creative, innovative thinking across boundaries, specialties and silos.”