For those of you that attended the conference last week to hear Paul Woolmington speak, here’s a link to the House of Naked website where you can add your thoughts on Naked’s POV.

By liberating ourselves from the confines of any silos and separating from any form of production or compensation model, Naked is set up to be truly objective in thinking and behavior.

This is our model. It is unique, but certainly not the only one out there. This forum provides us an opportunity to open the debate to all of you. We welcome your opinions and feedback on our perspective on the Polygamous Marriage. We recognize that this discussion is of great value and must continue as the world around us changes and forces us to examine what our roles can and should be.

Naked has an interesting model where everyone is a “strategist” so they don’t have any titles. They also hire a diverse group of passionate people to make up the culture. What do you think of getting rid of silo’s completely? Do you think this can be implemented in traditional agencies? Are you still confused as to what Naked actually does? Leave your comments at the houseofnaked.com website…

But, here’s something I find interesting. Naked is based on communications strategy/planning where they believe that communication runs everything..

So for us it is not about connection planning within an advertising context, but communications planning within the larger consumer landscape. Remember advertising is a subset of marketing which in turn is a subset of communications. Its this broader universe that we attempt to work , explore , invent , engineer , and manipulate in.

From the conference, Ed Cotton and Lisa Seward stated that the Naked model was almost 10 years old! Is it time for a new model? I think this is where I find Adrian Ho’s POV interesting..

It was not because I disagreed with what was being said necessarily, but I just found much of it had little to do with my (our) experience these days. And I realised that this is because we no longer work in the communications industry anymore.

Watching some of the talks, I felt as if great cunning and cleverness was being used to get communications to do things it’s not really good at. It’s as if a person, born without hands, was instead using words to describe shaking your hand.

Are we in the communications business anymore? Gareth mentioned that brands spend 90% of their budget marketing and communicating their product or service! What if brands flipped that and invested 90% in providing utility and delight in interesting and unusual ways? Reminds me of Method’s marketing budget. They are striving to not have one…