Here are some of the responses from the facebook group.

“one of the most valuable things i learned from the connections planning conference was that the more we, as an industry, try and give connection planning a definitive role and title, the less likely it is to succeed. to me it’s more than a title, its more than a process and more than a philosophy. It’s a way of thinking…it’s almost like everything that we were taught to be true about communication, we have to disregard and think the opposite way.”

“I think connection planners are spawned. As in November spawned a monster. Get it? Connection Planners have always been around, they reside in various nooks of the business whether it be asst media planners or junior producers or curious hr people or even writers, designers, CIM, or the guy answering the phone. Connections Planning is simply cutting through the haze and mystery we all cast in our profession, making a genuine (i hate that word) connection between message and people. It’s getting to the gut reaction of evaluating an idea that is/be cool, regardless of efficiencies and testing and models and hyperbole we use to sell it’s value. The title or background doesn’t matter near as much as the mentality. Shouldn’t we all, everyone in advertising, be a “connection” planner. Isn’t everything we do critical to connecting? If that is the case, perhaps the best connections planner is someone who is able to cross-pollinate ideas across the spectrum of idea-creators. I wonder if the best connections planners aren’t closet philosophers (or real life debutantes) rather than media or account planning people.”

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