One of the trailblazers of the connection planning discipline, discussed the need to develop new, better metrics tailored specifically to individual campaigns, as opposed to measuring “the new world with old instruments.” Connection Planning is all about the idea. The department at Fallon is not about “cool tactics” but rather about creating a velcro wall for ideas to stick to.
John King, Fallon - Dispelling Myths about Connection Planning (VIDEO)
December 6th, 2007 by admin · No Comments
Tags: Video




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