What will you be preaching about at the Connection Planning Conference?
That one of the tenets of channel planning is to understand why a consumer would let your commercial experience into their life. We know why we create experiences on behalf of clients. But do we have a handle on the other end of […]

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1. What will you be preaching about at the Connection Planning Conference?
As cliched as it may sound, I’ll be talking about change in marketing. Hopefully it’s not the same change others have covered ad nauseam.
2. The Connection Planning concept is fairly new, as is your agency. How does this idea fit in the Zeus […]

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1. What will you be preaching about at the Connection Planning Conference?
If I had a one-word goal for my speech at the conference it would be “useful.” I’m taking more of the Peace Corps/Home Depot approach: “You can do connection planning; we can help.” I’ve always felt connection planning is best when it […]

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What will you be preaching about at the Connection Planning Conference?
The end is near. Repent before it’s too late. I hope I get the chance to
share that.
Could you explain what Context Planning is and how it came to be
part of the way you do business?
Context Planning is a way to make sense of how people […]

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What will you be preaching about at the Connection Planning Conference?

Planning’s 4th Wave.
How did you become involved with “Planning for Good?” Could you
briefly describe what it is for the uninformed?
People donating brain power for good.
What has happened to make business people and companies realize that they need to have a greater degree of social […]

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What will you be preaching about at the Connection Planning Conference?
Murketing.
What are things that you believe advertising agencies need to do more of?
I am loathe to tell agencies what to do, as I am merely a journalist.
I can’t give a bunch of non-answers though, so I guess I can say this: I once listened to a friend […]

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We caught up with Michael Jager of JDK to ask him some questions before the conference….
What will you be preaching about at the Connection Planning Conference?
Emotional Devotional - the desperate need to protect the emotion that stimulates devotion.
In your opinion, how does design intersect with Connection Planning?
Design is in everything. Connections planning itself is ecosystematic […]

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