One of the trailblazers of the connection planning discipline, discussed the need to develop new, better metrics tailored specifically to individual campaigns, as opposed to measuring “the new world with old instruments.” Connection Planning is all about the idea. The department at Fallon is not about “cool tactics” but rather about creating a velcro wall […]

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We need to re-engineer versus re-invent the communications model.

Polygamous Weddings Paul Woolmington from trumpet on Vimeo.

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Ladies and gentlemen, I present you Ed Cotton.

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Because we are living in a postmodern world where fragments of ideas bombard us constantly, we’ve become good at looking past the messages that are sent to us and instead focus on our real experiences and interactions with brands. So if interactions are the most powerful force impacting brands then we ought to think about […]

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In an era of increased media fragmentation that media, planning and creative have to seamlessly work together in order to navigate all these possibilities and create an environment that best connects brands and people. Simply creating a new structure is not the biggest issue we face; the bigger issue is thinking about what the product […]

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Lisa Seward, Mod - This Isn’t a Marriage, It’s a Monarchy
Shared her POV on the future of connection planning - THE NEW CREATIVE. Ideas are the medium. We can not have channel recommendations absent the idea. Shift from creation of message to the creation of content. Connection Planning is a protocol to ensure different creative […]

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Robbie Vitrano, Trumpet - March Back From Death
In his opening remarks, Robbie Vitrano noted that the conference and its focus on interaction-based communications is the opportunity to “invite clients into the room” to achieve the fundamental mutual respect necessary to design more effective collaboration and mutually beneficial compensation models.

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